The data behind the $150 million in revenue iPostal1 has sent to our partners
By William Edmundson, Executive Vice President, iPostal1 Workspace
iPostal1 has sent over $150 million in revenue to our partners. That’s a significant figure, and it raises an obvious question:
What does it take to earn your share of it?
I want to reverse engineer that number for you, because the data behind it explains why digital mail has become one of the smartest revenue streams in the flexible workspace industry.
Why I recommended iPostal1 to operators long before I worked here
My career started in the hotel industry, where I held executive leadership roles running chains.
Hospitality teaches you that service wins, and that lesson carried directly into workspaces.
When I moved into coworking, I became CEO of Abby Executive Suites, a regional chain we expanded to 25 locations, up from 17, before a successful exit to Regus.
Later, as Chief Operating Officer of Office Evolution, I helped grow the network past 70 locations during my tenure, more than doubling the 27 we started with.
Growth at that pace forces you to examine every revenue opportunity.
When I coached our franchisees on the keys to success, one instruction never changed:
Partner with iPostal1.
The reasoning was simple. iPostal1 spends the marketing dollars, drives people to your address, and delivers paying customers.
You carry zero acquisition cost, and the revenue starts the moment someone signs up, whether they receive mail at your location or only pay the monthly fee.
Either way, you win.
Why digital mail adoption is growing at unprecedented rates
Three years ago, iPostal1 operated in roughly 120 workspaces. Today, we're in around 700.
That growth reflects a shift in how people work.
Today's professionals skip the daily office visit. So, when it comes to their mail, they expect to open an app, see what arrived, and decide what happens next: scan it, forward it, shred it, or hold it for pickup.
It also reflects a realization among operators that the platform creates two distinct revenue streams.
iPostal1, the turnkey solution, brings you customers from outside your member base
iWorkSpaceMail, our white-label solution, lets you deliver that same experience to your own virtual and office members through an app branded for your workspace
You can offer it as an upgrade, bundle it with meeting room hours or phone answering, or build it into your office pricing.
When I ran workspaces, that second stream gave us an edge in every competitive sales conversation.
We knew our workspace competitors couldn't match it, and members who rely on their digital mailbox stay longer.
What does it take to generate mostly-passive revenue with digital mail services?
When we talk about having sent $150 million in revenue to our workspace partners, the payout number impresses people, and the workload numbers surprise them.
Performance data from our workspace partners falls into three buckets:
Time
Space
Effort
Each one dismantles an assumption that keeps operators on the sidelines.
Minimal time: 100 customers take about 30 minutes per day
Operators often assume digital mail will bury their team in daily processing. The data tells a different story:
50% of customers receive no mail at all in a given month
Across all customers, the average is just two pieces of mail per month
Customers request fewer than one task per month on average
Add it up, and managing 100 customers takes about 30 minutes per day.
Your team can process the daily volume in less time than a lunch break would take, and the revenue keeps compounding while they do it.
Minimal space: a filing cabinet and a shelf is all most operators need
Storage is the second assumption I hear about, and the numbers put it to rest:
Under 5% of mail items are packages
Every 100 customers generate about three to four packages per month
A single filing cabinet and a single shelf handles storage for most operators
There's no storage room to build and no square footage to sacrifice. For operators who want to grow revenue without expanding their footprint, digital mail is one of the lowest-lift options available.
Minimal effort: 93% of the revenue is passive
This is the statistic that made me a believer when I was an operator. Here's how the revenue mix breaks out:
89% of income comes from recurring subscription fees
4% comes from storage fees
The remaining 7% comes from task request fees
The first two categories require no labor once a customer is onboarded. Customers sign up, stay, and pay monthly.
The remaining 7% pays you for work you choose to perform: every scan, forward, shred, and check deposit generates a fee.
Digital mail runs as a long-term revenue engine that isn't tethered to your physical workspace. You unlock it with the space, staff, and hours you already have.
Our 58% traffic share sends customers straight to your address
Delivering leads on day one takes marketing muscle, and this is where the gap between iPostal1 and everyone else shows up.
According to Similarweb, iPostal1 holds over 58% of the traffic share among top digital mailbox industry websites.
That's more than double the closest competitor.
What does that mean for you as an iPostal1 partner?
When a potential customer searches for a virtual address, they're more likely to land on iPostal1.com than anywhere else, and your address is listed there waiting for them.
We're visible, so you're visible, and every dollar we invest in marketing works on your behalf.
One platform runs both revenue streams
Operators tell me constantly that they dread asking their teams to learn another piece of software. Our platform answers that concern.
iPostal1 and iWorkSpaceMail run on the same technology.
The admin portal, daily workflow, and processing steps stay identical whether your team handles mail for an iPostal1 customer or one of your own members.
We also offer free training for both platforms:
iPostal1 training is simple, streamlined, and can be done on your own schedule when it’s convenient for you
iWorkSpaceMail training comes with an even smaller learning curve since you (or your team) will have already become familiar with the platform during your iPostal1 training
As an added benefit, we provide new training in the event of staff turnover, meaning retraining doesn’t become another task for you to take on.
We also keep extending the platform's reach through integrations with the operating systems workspaces already use, including DeskWorks and OfficeRnD today, with a Yardi Kube integration in progress.
iWorkSpaceMail includes a free marketing toolkit built with community manager input
Marketing a new service to members intimidates plenty of operators, so we removed that burden.
Our team brings coworking industry experience, but we still went to the front lines and gathered input from working community managers before building these assets.
Every iWorkSpaceMail partner receives a free marketing toolkit that includes:
Community manager talking points: A concise pitch, the benefits members receive, and answers to the questions that come up most often
A task cheat sheet: Plain-English definitions of every available task, including content scanning, forwarding, pickup scheduling, package consolidation, and check deposits, plus what the member does and what your team does to complete each one
A member handout: A Canva template you customize with your logo and colors, ready to hand out during tours or attach to a welcome email
Email templates: Three ready-to-use messages covering a new member introduction, an existing member upgrade, and a renewal promotion
Social media graphics: Canva-editable designs built around real-time mail visibility, remote mail management, and digital mailbox services for modern businesses
When your team answers questions confidently, the service feels real to members instead of abstract, and signups follow. The messaging work is finished. You simply drop in your workspace details and go.
Your members gain as much from iWorkSpaceMail as you do
Revenue justifies the decision to add digital mail, but member experience sustains it. Digital mailbox service delivers benefits you and your members will feel immediately:
More revenue for longer: Members pay for the convenience and won't want to give it up, which strengthens retention
A stronger brand: Offering digital mail positions your workspace as member-focused, innovative, and forward-thinking
Happier members: Important documents stop going missing, and nobody waits around for forwarded mail
More efficient operations: Your staff stops fielding calls asking what's in the mailbox, because members see everything in the app
Mail security and accountability: A documented, organized process governs every piece of mail and every package
A member who checks mail from the app while traveling, deposits a check without a trip to your front desk, and never loses a document has one more reason to renew.
Multiply that across your member base, and digital mail becomes one of the stickiest services you offer.
The operators earning payouts made one simple decision
The workspaces sharing in that $150 million (and counting) all made the same move:
They turned mail, a cost center every operator already manages, into recurring income.
Nearly 700 workspace locations now run on the platform, up from about 120 three years ago, and each one added revenue without adding square footage, staff, or meaningful daily workload.
The data removes the guesswork. Thirty minutes a day, a filing cabinet and a shelf, and 93% of the revenue arriving passively are the operational reality behind the payouts.
Ready to get started with iPostal1?Contact us today to start building a new revenue stream for your workspace with digital mailbox solutions.
