Lucas Seyhun thought his mailbox business was growing slowly. It now accounts for roughly 30% of The Farm's revenue.

The founder explains how he first heard about digital mail at an LExC meeting six years ago, why it sat at 1-3% of revenue for the first two years, and what changed. He also makes the case that a mailroom is one of the easiest parts of a coworking business to staff.

In this conversation:

 * How The Farm discovered digital mailbox services

 * What the early revenue curve looked like, and when it accelerated

 * Why a mail handler is cheaper and faster to hire than a community manager

 * How iPostal1 has performed against The Farm's other partners

 * Lucas's advice for operators who have not started yet

Learn more about The Farm Soho: https://www.thefarmsoho.com/