We’re excited to announce that Shannon Carter has joined iPostal1 Workspace as Director of Business Development, bringing with her 15 years of flexible workspace industry experience and a long list of relationships.
Executive Vice President William Edmundson brought Shannon onto the iPostal1 Workspace team to help grow the network of locations across the country and internationally.
"Our targets are the workspaces, business centers, and Class A office buildings that are looking for an additional revenue stream through virtual office and digital mailbox services," says Shannon. "If I can help bring on more locations and help new operators unlock potential revenue, then I've done my job."
A career spanning fifteen years of working alongside operators
Shannon’s career in the flexible office industry started at Preferred Office Network.
"We focused solely on the enterprise client," she explains. "These are typically larger companies looking for multiple offices or team spaces in locations all across the country."
From there, she moved into sales operations at LiquidSpace, where the model widened to include hourly and daily office usage alongside monthly and longer-term contracts for both enterprise and non-enterprise clients.
Both roles kept her in close contact with operators.
"Over 15 years, I've gotten to know a number of operators, and I've had the privilege of working alongside and for many of them," Shannon says. "It was a natural progression to join William's workspace team at iPostal1 and continue to foster those relationships."
Why Shannon decided to join iPostal1 Workspace
Shannon and William go back nearly her entire career. She has known him for 14 of her 15 years in the industry.
"When I had the opportunity to work alongside William again, it was a no-brainer," she says. "I really respect what he's been able to do in the industry, and if I could support that in any way, then it was the right fit.”
She adds, “Having the right team around you is a compelling reason to join any organization, and William has already done great things for iPostal1."
The work itself also felt familiar.
In her early days, the job was pairing an enterprise client with the right operator, wherever in the country that operator happened to be.
Growing the iPostal1 network follows a similar logic.
"It's about expanding the map and the options we can provide for our customers," Shannon explains. "This is the team I feel compelled to work with, and this is the goal I feel I can contribute to.”
What Shannon’s experience means for iPostal1 partners
Operators who work with Shannon are getting someone who understands how a workspace runs, what a center team deals with every day, and where a new revenue stream fits without disrupting the business.
She sees her role as a partnership with the operator, and she describes it in exactly those terms.
"We want to be a partner and say, 'Let us help you continue to grow your business,'" she says. "How can iPostal1 and the larger team provide some of those additional revenue streams?"
Shannon continues, "There's really no barrier to entry for an operator to join the iPostal1 platform," she says. "We make it very easy, and 93% of the revenue is passive. It's a low lift for the center teams on the ground. They're the face of these operators, interacting with clients daily, handling their mail, and making sure people are happy so they stay in that location."
Continuing a career built on passion for the industry
A recent trip to the Global Workspace Association conference reminded Shannon why she remains so passionate about the office industry.
"I was reminded of my why, and that's the people," she says. "We're a fairly small industry, and a lot of the folks are similar to me. They've been around for 15 or 20 years. Being in the same room with them again and listening to sessions from people I've worked with is why I came back and why I wouldn't go to another industry.”
She adds, “Those relationships are something you can't replicate."
For iPostal1 partners, that mindset is the real benefit of having Shannon on our team.
Connect with Shannon
Shannon wants to hear from workspace operators of every size. Business centers, Class A office buildings, single-location operators, and multi-state portfolios all fit.
You can connect with Shannon on LinkedIn to start the conversation.
Ready to get started with iPostal1? Contact us today to start building a new revenue stream for your workspace with digital mailbox solutions.
