5 steps to unlock digital mail’s upsell power in your flexible workspace
Digital mail is a valuable revenue stream, but it’s also a powerful marketing tool.
What do we mean?
Once digital mail customers come into your workspace, they often discover they’re interested in services they hadn’t considered yet.
But recognizing and capitalizing on these opportunities takes the right systems, team training, and proactive outreach.
In this article, we explain six steps you can take to make sure you’re not missing them.
How Digital Mail Opens Doors to Broader Business Growth
Digital mail is a fantastic secondary revenue stream for flexible office operators.
Every digital mailbox you manage generates recurring revenue without needing to lease physical space. And because iPostal1 actively sends new customers to our workspace partners, operators enjoy a consistent pipeline of clients looking specifically for mail services.
But that’s just the start.
Digital mail also becomes a built-in marketing channel for your workspace.
Every person who signs up is now part of your ecosystem, and many could be strong prospects for other services you offer.
It’s your job to recognize—and act on—those opportunities with walk-in customers.
5 Steps to Turn Digital Mail Into New Revenue Streams
Here’s how leading operators turn digital mail into more than a service line item and build bigger business relationships in the process.
1. Recognize the broad range of upsell opportunities
First, you need to know just how many ways digital mail customers might need more than mail handling.
Common upsell opportunities include:
Giving workspace tours: Help customers picture themselves working in your space or meeting clients
Renting meeting rooms: Offer meeting room credits to digital mail users who might benefit from on-demand gathering spaces
Providing day passes or hot desks: Offer flexible options for customers who want a break from working at home or while traveling
Offering virtual office services: Phone answering, receptionist support, and other business services are an easy leap from digital mail services
Delivering additional business services: Make it easy for customers to access notary services, passport photos, or document scanning, if you offer them
It’s also critical to remember that many business customers want a multi-location presence. If your workspace operates in several cities or states, make sure customers know you can help them establish mailboxes across multiple markets.
2. Optimize your listing on iPostal1
If you’re an iPostal1 partner, you can showcase the key elements of your workspace in a feature list.
The more services you list and high-quality interior and exterior space photos you include, the better your chances of attracting customers looking for those solutions.
Our team encourages operators to show:
Building exterior
Reception
Meeting rooms
Offices
Amenities like open workspaces and common spaces like the kitchen or refreshment areas
Entrepreneurs are aspirational, so it’s wise to showcase elements that are there when they’re needed.
Remember: your feature list isn’t just marketing. It’s proof of value.
Keep it detailed and current so customers see what’s possible.
3. Use customer approvals to your advantage
As the CMRA, you review the Form 1583 and have final approval over new customers. Pay attention to their business name.
With a little research and foresight, this can be a strong indicator that they might be a good prospect for other services.
Use it to plan personalized outreach and anticipate other services they might need.
4. Send a welcome letter that builds connection
A great welcome letter sets the tone for your relationship with every digital mail customer. It’s a simple, effective way to establish trust, reinforce professionalism, and invite future engagement without overwhelming the recipient.
Keep it concise and helpful. A strong welcome letter should:
Introduce your workspace and thank the customer for choosing your location
Highlight the quality mail service they can expect, including hours and pickup procedures
Mention one or two key amenities or services, with a phone number or a weblink to learn more
To streamline the process, iPostal1 enables you to create and save a template directly in your admin portal. Many operators create one version for local customers and another for remote customers, or craft a single message that speaks to both.
Once the template is saved, you can simply use the “send email” option from your dashboard to deliver the message.
This quick step goes a long way in starting the customer relationship on the right foot.
5. Equip your team to recognize and act on upsell opportunities
Your team is your frontline when it comes to turning digital mail into broader revenue. And when local digital mailbox customers stop in to pick up their mail, that interaction becomes a valuable opportunity to offer more.
Train your team to:
Listen for clues: Business names, casual comments, or service requests often hint at larger needs. A customer asking for quick mail processing might be traveling and could benefit from a day office. A law firm may need private meeting space. A small business owner might appreciate phone answering services.
Ask thoughtful questions: Start conversations that uncover what customers might not know they need yet.
Recommend relevant services: Meeting rooms, day passes, virtual office options, or business support can all add value depending on the customer’s situation.
Capture and share insights: Keep notes so anyone on the team can continue the conversation in future visits.
It’s not just about having the right offerings, it’s about spotting the right moment. Incentives can also help. For example, Perfect Office uses digital mail incentives to motivate staff and drive results.
When your team is proactive, empowered, and understands the potential of digital mail relationships, even a quick mail pickup can lead to a meaningful upsell.
And that’s how casual conversations turn into major revenue gains.
Digital mail customers can become loyal partners
Digital mail services aren’t just a revenue line. They’re a doorway to stronger business relationships and new growth.
With a solid feature list, a heads-up approach, and an engaged team, your digital mail customers can become loyal workspace clients, frequent meeting room users, and even multi-location partners.
Ready to explore new ways to serve your digital mail customers and grow your business? Contact us today to start building a new revenue stream for your workspace with digital mailbox solutions.
