Why this Office Evolution owner is doubling-down on virtual clients
Across the United States, there are businesses that don’t have an office. Entrepreneurs, online enterprises, small teams, and more run their companies without a brick-and-mortar location. Many use their home address as their business address, compromising their privacy and projecting a less-than professional brand image. They are looking for a better solution.
That’s why Tyler Jensen sees virtual clients as a huge incremental revenue opportunity and is looking for ways to improve their virtual mail management experience.
Virtual office services are more and more common. According to a survey by Mailing Address Inc.
“Over 65% of small business owners utilize a virtual office service,”
And of businesses using virtual offices, 80% have 1-10 employees and 20% have 11-50 employees.
We recently spoke with Jensen, who owns and operates an Office Evolution coworking franchise location in Austin, Texas. For him, providing a business address and mail services to virtual clients isn’t just a nice-to-have. It’s a key part of his business model and customer acquisition strategy. Providing virtual mail helps Office Evolution attract early-stage companies who may later upgrade to dedicated offices as they grow.
"Virtual mail is a really good first step for businesses that are just starting out, and not wanting to make a commitment to a full-time office.” Jensen explained.
Partnering with a digital mailbox provider that offers a superior user experience is key to customer retention and referrals, which is why Jensen chose iPostal1 for his virtual mail services. The service is a low friction way to increase offerings without adding square footage. He also highlighted the intuitive interface of the platform.
"It's a very sticky platform — they really like how easy it is to interface with. We have low turnover related to satisfaction with that tool," he said.
National reach is another benefit of aligning with an established virtual mail provider. While Jensen’s Office Evolution location focuses its marketing locally in Austin, iPostal1 taps into demand nationwide through its digital marketplace.
"I don't have to purchase advertising in Detroit or New York, because iPostal1 has a presence in these locations that we can leverage," Jensen explained.
"If you're not partnered with a company with national reach, then you're missing out," he advised.
Jensen also highlighted iPostal1's unmatched investment in internet advertising and top search rankings for terms like "virtual office," which drives new client inquiries to centers listed on its platform.
Coworking locations also gain a dedicated Locations page on iPostal1.com, which showcases pictures of their space. "It distributes your location on a trusted national brand’s site with thousands of 5-star reviews," Jensen said.
The iPostal1 digital mailbox platform also streamlines mail management and reduces administration for Office Evolution staff. Features Jensen highlighted include the ability to forward mail seamlessly, push notifications to alert members of new mail, and a central system to track tasks and member requests. "It works beautifully," he remarked on the automated real-time shipping prices displayed to clients and label printing to forward mail.
Virtual mail services for coworking members
As Office Evolution gears up for a location expansion this year, Jensen is excited about iPostal1's new iWorkSpaceMail platform — designed for a coworking space’s own client base.
iWorkSpaceMail from iPostal1 will allow Office Evolution to offer white-labeled mail tracking and notifications to all members, including local office tenants, through a single integrated system.
"Now that we have the opportunity to have both, with all of our iPostal1 customers and our local members using the same communication tool, that's an administrative win for us and a positive experience for them," Jensen commented.
iWorkSpaceMail makes mail management seamless for coworking staff through features like one-click mail insertion and integrated payment processing — freeing up staff to focus on member services and community building.
With free onboarding, training, and ongoing support, iPostal1 is removing every barrier for coworking centers to provide a stellar mail experience. Jensen sums it up:
"iWorkSpaceMail with iPostal1 will make it fast and easy for our staff to insert mail and perform task requests.”
For coworking operators considering virtual mail providers, Jensen emphasized choosing a mobile-first platform with robust notification capabilities. Tracking open tasks and seamless forwarding with automated postage are also invaluable features.
iPostal1 is leading the initiative to enable coworking spaces to evolve from simply offering mailbox rentals to providing full-service mail management for all members. With the launch of iWorkSpaceMail, the platform offers a seamless single solution whether members are virtual or office tenants. For coworking operators like Office Evolution, it's the next phase of evolution in powering customer acquisition, productivity, and convenience for their business community.
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